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If there is any one retail outlet more intimidating than the local giant home improvement warehouse hardware mecca, point it out, please. You can get lost just locating a shopping cart. One thing is certain: the target audience of these emporiums is heavily male. Now imagine you are asked to consult on a new brand of über-spacious hardware paradise, this one targeting women. List at least twenty ideas to make the local oversized hardware warehouse appeal to a female demographic.