Prompt:  Read the entire article and provide a brief, two-paragraph summary that describes the role of a modern designer, as well as some important things that new designers need to be aware of in this new age.

Bring Hope Back to Design
And relevance, intelligence, inspiration, beauty, prosperity
by DK Holland

I've been here before: The reinvention of the graphic design profession. In the late ’80s, a seismic shift changed what designers did and how they did it. This was also during a major recession. Here’s how it was up till then: Clients depended on designers for all their design needs and didn’t have a clue about how it was done. The designer’s in-person, handmade presentation was followed up by a photocopy of the mechanical sent by the designer for client sign off. The printer then picked up the mechanical from the designer. When clients needed note pads, they called the designer. When they needed a business card for a new employee, they called the designer. Perfection was the goal, which designers worked to achieve during the wee hours, “on the [drawing] board.” Loving what they did. Everything was very tangible and mostly billable. The designer went on press because everything got printed.

Then, as the ’80s recession rolled in, the ray of hope for clients was high technology. Their priorities shifted and they embraced computers and software in order to streamline their processes. They started to break their ties with designers. Their secretaries could make their internal newsletter “good enough” using a desktop publishing program. If good design is defined by usefulness, designers’ usefulness was changing rapidly. A cloud of irrelevance hung over the graphic design community. They had to adapt or die.

Yet this adaptation was a huge detour. High tech for designers meant learning, and inventing new ways of communicating using this nascent, erratic media, edging out time that could have been spent exploring the greater dimensions of design. "On the board" became “on the computer.” And ever since, design has been off kilter. Because good design is about effectively communicating concepts through a tactile, intuitive process, not bits and bytes and the limits of the boxy 2-D world of the computer.


“In 1962, with the USSR already in orbit, President Kennedy framed the challenge to us as a call to our imagination. ‘The eyes of the world now look into space,’ he said. ‘We choose to go to the moon.’”


About this era, designer Stefan Sagmeister, says, “I felt that the better the New York City economy developed, the worse the quality output of the design community became. I observed this trend rather graphically throughout the first Internet boom during the mid to late ’90s, when everybody was producing crap. My own theory on why my studio, founded in 1993, became so quickly well known is that we were among the few new studios that did not participate in the 'let's do garbage and charge them a bundle’ mentality.”

2009: ANOTHER PERFECT STORM
Thousands of young people have entered the design work force since the late ’80s. Yet during this current recession beautiful graphic design is hard to find.

Frank Baseman, Baseman Design, is a designer and educator. He has helped organize college-level design education conferences that include students, teachers and practitioners under the aegis of AIGA1. But since graphic design programs are often seen as cash cows for schools, students are inevitably admitted who lack the ability to become effective designers. Schools must know that there are far too few design jobs for their graduates. Baseman says, “There are untold thousands of graphic design programs in the U.S. and only about 50 industrial design and 100 architecture programs. Why the difference? A program cannot be certified in industrial design or architecture without the sanction of their respective professional organization.” Not true in graphic design. The AIGA does not certify design programs.

A lot of the design programs are just fine. Ellen Lupton, besides being an accomplished designer, heads the MFA graphic design program at Maryland Institute College of the Arts (MICA). She says, “We expose our students to real-world projects. Students have to document their thinking. And it’s important to pay strict attention to doing things well, such as book-binding, packaging. So not everything is the computer-there are hand skills involved.

“At the graduate level, we encourage a lot of reading. We all need to read newspapers and know what’s going on in the world. Regardless, even though a lot of my students are socially minded, they seem less engaged than previous generations. I don’t see my students marching to the Pentagon.

“Designers are going to have to be prepared for change, be more collaborative, interdisciplinary, less mysterious, more transparent. More and more designers are going to be creating systems and showing their clients how to use them.”


“Although mired in troubled times, we still imagined an up-beat future. Cars that would fly; fashions in vivid color; homes made entirely of shiny plastics and filled with magical technologies. Our Golden Age was not behind us, but full speed ahead of us.”


In simpler times graphic designers were taught they could design anything-but that was BC (Before Computers). Baseman sees a steep learning curve ahead, “Now you have to specialize because you have to learn all about the technology of whatever it is you’re designing. Industry is saying you have to know all the programs. Your employment depends on it.”

Max Lewis, a junior at MICA, speaks for a generation facing limited job prospects when he says, “We feel betrayed. We grew up with everything going for us. Now we are seeing everything crumble. What’s our calling? We feel very conflicted.”

THE BRIGHT SIDE
In reality, graphic design’s long love affair with print meant creating ephemera. Graphic designers were part of the problem. But having moved away from print to some degree, designers are emerging as part of the solution: The door to sustainability has opened.

A noble call to action to adhere to a disciplined approach has come from
The Designers Accord, a global coalition of 150,000 designers, educators, researchers, engineers and corporate leaders from 100 countries, working together to create positive environmental and social impacts. It states: “The vision of the Designers Accord is to integrate the principles of sustainability into all aspects of design practice and manufacturing. Our mission is to catalyze innovation throughout the creative community by collectively building our intelligence around issues of climate change and humanity, and tackling those challenges with optimism and creativity.

“We advocate inverting the traditional model of competition, and encourage sharing best practices so we can innovate more efficiently and quickly.” This is new for designers, who have typically worked in isolation.
The ultimate challenge is to create beautiful, not just sustainable, design. Why is this so important? Designer Milton Glaser amplifies the primal need for beauty when he says, “We are secretly programmed to respond to beauty as a species. Beauty is the means by which you move towards attentiveness that protects our species as a survival mechanism.”


QUACKS LIKE A DUCK
If designers want to think of themselves as leaders who can move design in a certain direction, they have to present themselves as inspirational thinkers to their clients and also as role models to design students. Glaser has been such a leader for many years. He says, “The world is endlessly interesting. The problem with graphic design is that many of the practitioners are too insular, too narrow and frequently not literate. They don’t read very much...and what you find in life is that the most exhilarating thing is to discover ideas that have never been thought of and they generally don't come from the field of graphic design.”

Designer Craig Bernhardt of Bernhardt Fudyma says, “I see [graphic] designers’ influence becoming less and less. The Internet is a swamp of stuff and most people can’t determine what’s good and what’s not. There’s no sensitivity to good design. Plus if you can download a photo for $5, who’s going to pay for a photographer?” Designer Allison Williams of MW says, “My daughter is taught how to layout a page, choose a typeface and border at school. She’s in third grade.”


There is a general DIY mentality in the business world since corporate work went “in house.” Is it a blessing that the designer no longer designs the internal newsletter? Williams adds, “I’m thinking more now than I ever did. I’m figuring out where I’m going before I ever start to design. Because we’re not being asked to design an internal newsletter, we’re being asked to design a brand.”

Designer Ann Willoughby of Willoughby Design is a member of the Accord. She is inspiring and she is walking the walk. She says, “Sometimes graphic design is not the solution. We must find ways to improve the human condition to the extent that we can. Graphic design comes last. We were getting ready to design the brand for a bakery, but I saw that the client’s business plan needed work and so I put her in touch with really smart people [consultants] and now she has a great business plan. Now we’re ready to do the brand. We saved her a lot of money and time. It would have been immoral to design for a person where the business model was not solid. I feel their investment is like my money.”

BIG PICTURE/SMALL PICTURE
MW is sometimes brought in solely for the idea phase. Williams says, “Savvy retail clients like Target, Starwood Hotels, hire three design firms to each design a logo—phase 1 only—for a new program they are bringing out very quickly. The designers Work for Hire2 and then the client decides what they are going to use, changing it themselves if they feel like it. We bring fresh thinking to the client’s staff. It’s great fun. But then again, the designers may only see the seed of their work in the brand, and get a small amount of money. Was it worth it?” While this is partly cost cutting, it’s also the reality that you can't stand over the shoulder of the independent designer. You can’t own that person like you can a staff person.

And yet the independent designer can affect practical change in their clients’ business that amounts to major cutting costs. Willoughby says, for instance, “We’re developing the identity for a clinic devoted to refugees and immigrants. We did their communications audit and found all the waste. We can transform the way they work. They’re very excited. They are going to spend a couple of hundred thousand dollars, but compared to what they are going to save over time, that’s nothing.”

OBAMA IN THE NICK OF TIME
Designer Brian Collins spoke at the AIGA Gain Conference in 2008 [his captions are included in this article]. His dramatic, nostalgic presentation opened designers’ eyes about how Americans became engaged in a positive future in an era where huge threats were posed by the USSR, and that, in the early ’60s, President Kennedy’s positive, confident vision inspired design across the board—through advertising, animation, industrial design, architecture, graphic and fashion design.

Kennedy inspired hope that counterbalanced fear. And Collins also pointed out the devastating difference under President Bush whose awkwardness and myopia instead fostered fear and grievance in the general public.

Today President Obama has an opportunity to bring back hope and confidence, the way Kennedy did, through charismatic leadership. Design can once again reflect an optimistic future. Obama’s two campaigns3 have both been highly effective, beautiful, positive forces. He clearly understands the power of design firsthand.


Designer Tucker Viemeister, lab chief of the Rockwell Group, says, “We have a window here with Obama, in contrast with the past administration. Design is about imagining the possibilities, then applying an almost scientific method.” This is very much in keeping with Obama's fresh approach: looking at what is not working and what is.

Students whose entire careers lay ahead of them, need the greatest boost. Lewis remembers stories of the Kennedy children and sees youthful energy in the Obama family, “Kids in the White House. It feels like springtime.”

There is a lot of basic work ahead. Designer Cheryl Heller, Heller Communication, says the corporate system must take some blame. “All of our management models come from the Industrial Age. Design has been serving that old model that is failing in all ways. Corporations rely on growth; resources are finite. Until we come to grips with that, we cannot make significant change. Who cares how lovely your typography is?”
 
THE FUTURE: SOLUTIONS OR PROBLEMS?
It’s up to us. Designer and educator Tom Dolle, Tom Dolle Design, says, “Designers will play an increasingly important role in the shaping of society by solving real problems (not just the pursuits of business), once we get past the fear hump of technology. This will also force us to work in teams and cooperatives to bring multiple skills to the table. To me, that's much more rewarding and important than the older model of the sole designer creating an exquisite artifact that only other designers ever see or appreciate.”

Dolle, who was taking off to a three-day seminar on Dreamweaver when we spoke, says, “We are still in the 8-track-tape stage. The smart designers now embrace four dimensions. We came from two dimensions.”

“The issues that are facing us are real and critical” says Viemeister, “and that's perfect for new designers. It’s going to require massive community effort to bring people together.”

Designers make things come to life. Encouraging people to visualize a positive future in a complex, often contradictory and scary world. Now that is a role worthy of the designer. CA
 
D. Pierson
8/30/2010

While reading this article I had a lot of thoughts run through my mind. In the beginning, in the ‘80’s when technology and software was just getting started, designers, clients, and everyday people were learning to use it. Now in 2010, we have that same issue. With the technology advancing everyday, we have to start learning at a young age to learnt he new technology. As my mother said to me “You have so much offered to your generation now!” I will more then likely say that to my children and my grandchildren. Yes, I have a lot offered to me, job perspective wise and I can learn it all in school but what good is it if it’s just going to change? Then, there’s the job situation. The world is always going to need doctors, nurses, lawyers, police men, and etc. But for the graphic designers, engineers, architects, and so on all those jobs rely on the economy and the world. In the ‘80’s with the recession, the need for those jobs went down. Now in 2010, the needs for those jobs are going down. I could go to college in a year and a half when I graduate and go for 4 years. I want to major in dance education and I can go and get my degree but will I get a job? Will it be worth it?
Also, while reading this article I thought about how it stated that “Graphic Design needs direction.” I have no background on Graphic Design and I really did enjoy reading this article. With all the technologic advances joining our world it’s hard to say weather it is helping us or hurting us. As stated in the 2nd paragraph of the “Quacks like a Duck” subtitle, “Plus if you can download a photo for $5, who’s going to pay for a photographer?” As a teenager in high school, O get a lot of school projects and I can tell you from experience that I sometimes do get lazy, yes, and I just type my subject into Google and click images and take the first one, as everyone else does. We do not search for the best drawn out one, or the prettiest one, or even the photo that explains our topic the most, we just want to get it done with, and even though our world in technology can only advance from here, I think that it’s going to hurt my generation in the future, and it’s going to hurt the next generation and so forth. Technology is a great thing, but it’s making us lose direction in some of the most important things in the world.

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N.Quaglia
8/30/2010

To me this article is mostly about how graphic design needs direction. This really gave and incite to something that I really hard no background too. A lot of graphic design has to do with inspiration and direction. According to this article there was a huge difference in the graphics field from when Kennedy was president to G.W. Bush. There main difference was that Kennedy had passion to keep fear out of peoples minds and to keep a positive attitude. There are not very many graphic design jobs out in the world, when someone is inspired to do something they love or have a passion for they produce a masterpiece.
It also seems that our other biggest problem is that there is shortage in jobs for this field of work simply because of technology. There are some many computer programs out there that can make you produce work that is “good enough”. This means that there are far less people in the world that are really and truly motivated to show there work. With all these new programs that are available to the public. It make it harder to be creative in my opinion because you cant create something new and exciting if everyone can do the same thing. This article also stated that kids are as young and 3rd graders are learning how to use theses programs. That right there shows that the graphics field is not going to be a necessary field of work for much longer. If kids are starting to use the programs at very early ages than so everybody will be able to make there own designs for what ever they need. That being said there wont be many more jobs for people in the graphics field for much longer.

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Connor Shoemaker
8/30/2010

Bringing Hope back to Design

Back in the 80’s, designers were starting to be replaced by simple household computers and secretaries. This forced the designer industry to adapt to survive. Many design studios began to stop caring about the work they produced. More and more people are joining the design field, yet quality work is harder to find than ever. However, some studios continued to make design works that were above average. These few studios prospered. Design is slowly requiring more specialization, making a steep learning curve for anyone who wants to be employed. Students feel they are suddenly losing their calling.
Some groups have formed to re-popularize the designer field. The designers accord wants to cause innovation in the creative community by solving problems creatively and optimistically. Graphic designs influence in the world is slowly decreasing. Designers are now having to work in larger and larger groups. Designers are being hired by large companies to design logos for brands and sales. Things are slowly looking up for the graphic designer.

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l johnson
8/30/2010

Graphic design was not taken very seriously as a profession when it first came around. That all began to change in the late 80's. Up until then, clients were relying on designers for everything. Although the designers weren't getting enough recognition or respect as they should have, they still loved what they did. Soon clients began to use more computers and technology. A simple publishing program was enough to make am average news letter seem above average.
2009 came around and everything has changed in the graphics community. Many students are in school now to become future graphic designers. Beautiful graphic designs are getting harder and harder to find today. But there is hope, Obama has an opportunity to bring the designers the courage they need. The future for those students and the life of the graphic industry rely on us today. Tomorrow could be different, but as for now, graphic design is a big part of every day life. I just hope people can get over this fear they have of the increasing technology.

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R Ingram
8/30/2010

Before the computer, design was a more personal, almost physical process. Their clients needed them for things like a newsletter, a banner, or new business cards. They actually presented their hand made work to the client. Then, technology caught up with designers. With all the new programs and software, clients could do it by themselves. It wouldn’t be a piece of artwork or anything, but it managed and got the job done.

Now, designers have to fit into and adapt to this hi-tech world. They were limited with the very boring, unrealistic, 2-D world of computers. Because of that, the design industry went for the “quantity over quality” approach. With new students arriving, graphic design programs emerged by the thousands. Unlike industry design or architecture programs, graphic design programs are not certified by any organization, thus causing too many students and not enough jobs.

Also, you really have to think about it from a client’s point of view. Why would anyone pay for someone to photograph their wedding if their friend an do it for free? Why would someone pay a designer to make the new company logo when they could just download one off of the internet for cheap or have someone else do it for them for much less? People don’t seem to be able to tell the difference between what’s good and what’s just average or possibly not good at all. Now, new designers are a step ahead and everyone else is playing catch-up. But in order to solve the problems at hand, the community will have to band together in order to evolve and stay successful. Designers make people imagine a brighter and more positive future. That, to me, is what a designer should do.

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G. Soricelli
8/30/2010

Before the 80's. designers were depended on. They were used for pretty much anything and everything. When the 80's came around, so did computers. As people started to use computers more, designers were being used less. If they still wanted to be depended on, designers needed to learn the way of computers, which many of the designers weren't very happy about. They believed that drawing out your designs gave you endless possibilities on what could be created; however, with computers, you were limited as to how well you knew how to use the program.
Now a days, up and coming designers aren't as effective as they need to be. In this new day if you want to be a good and successful designer, you can't just know how to use the program. You have to know what is going on in the world around you. Employers want you to not only see what's happening but to also think about it and put it into your work. You can't be a successful designer and not know how to read or never go outside. You have to be worldly and social. For a design to be successful, it has to be able to stand the test of time and have a sense of beauty. Change in the design company, many people think, is coming again. Change has already been seen in the campaigns of President Obama. His campaigns have brought hope to many designers that may show the direction that the media may be going. Designers need to be able to see and adapt to the change. The media is ever changing. New things are being discovered everyday, so if you want to be successful, you have to see and embrace the change.

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Danny Valdes
8/30/2010

So far I've learned that in the late '80s designers found a new way to do their job. They would have to adapt using computers and other software to communicate. Frank Baseman is a designer and educator that helped organize college-level design education conferences for students, teachers , and practitioners under the aegis of AIGA1. At the graduate level, there would be a lot of reading so that the student can find out what is going on in the world. Before computers graphic designers were taught that they could design anything. Although the bright side of this is that a global coalition of 150,000 designers, educators, researchers, engineers, have been working together to create a positive environmental and social impacts.

Designers have to think of themselves as leaders to become a good role model to the students. The big picture/small picture is that they are going to spend a couple hundred thousand dollars, but compared to what they are going to save over time, that's nothing. Today President Obama has a chance to bring back confidence and hope, the same way Kennedy did, through charismatic leadership. Students whose entire careers lay ahead of them, need the greatest boost. Designers will play an important role in the shaping of society by solving real problems. It's going to require a lot of people and effort to bring others back together. I think encouraging people to make things come to life is a worthy role of a designer.

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Sabrina Hummel
8/30/2010


When the 80’s recession rolled in the technology use went up. Everyone turned to computer software. Designers, clients and everyday people started using technology. It helped keep them organized. The internet was a savior! The internet business could be so much better if there were more jobs.

The first internet boom was in the late 80’s. At that time, thousands of young people had entered the graphic design business. Yet at this time it’s very rare to see graphic designs that are truly wonderful, and creative. Everyone back in the 80’s went to school for graphic design and now there’s not a lot of jobs. All those people didn’t know that would happen.

“In 1962, with the USSR already in orbit, President Kennedy framed the challenge to us as a call to our imagination. ‘The eyes of the world now look into space,’ he said. ‘We choose to go to the moon.’” President Kennedy inspired design through advertising, animation, industrial design, architecture, graphic and fashion design.

The issues with having not many jobs for graphic design need to change. We have to work together to make the graphic design business skyrocket.

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C. Rivas
8/30/2010

This article is about how designers use to just draw on paper and photocopying it. In the 80s people start to use computers more and use desktop publishing programs. In the late 80s, school starting use lots of program and didn’t know everything about these programs. People started to get mad become of the changes in designing, it was not the same a drawing.
Schools are spending thousand of dollars just to save time it not worth it. Today president Obama in forced how important design is and how understands the power of design first hand. Designers change the way people look at draw and looked at computer programs. Designer, make things come to life.

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T Scott
8/30/2010

Bringing hope back to design

Modern graphic designers perform a lot of services to this needy society. Graphic designers create visual masterpieces to satisfy the needs of our eyes in this futuristic world we live in. They excel in many areas of design that we see every single day but may not even realize it… Some are, billboards, magazines, T-shirts, book covers, CD covers, news-papers, websites and much more. That in my opinion is the role of a modern graphic designer, to create an informative masterpiece in a compact form for our world to see.

Some things graphic designers from the world of today should be aware of is that graphic designers should make things come to life and help people envision a good future in this cold world of violence and hardship at every corner. If that can be accomplished in a good looking compact form, a graphic designer is the one to thank and appreciate. That, in my perspective is what graphic designers should shoot for and be aware of today, in the modern world…

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M Argott
8/30/2010

Before the late 80’s, designers were depended on to do everything while their clients had no idea of what they were actually trying to do. Clients who needed notepads or business cards would go straight to the designer who normally make presentations to start off and advertise their work. Things eventually began to change and people started to use computers and software to solve their problems. Graphic design programs are extremely popular with schools, but there are not as many jobs out in the world involving graphic design as they may think.
Ellen Lupton who has control of the graphic design program in the Maryland Institute College of the Arts tells how she exposes her students to real world projects and always encourages them to document their thoughts. She tries to get them ready for change by encouraging reading newspaper to stay updated on what is happening in the world. The Designers Accord which is 150,000 people from all over the world make positive environmental and social changes. The internet has lowered the sales of graphic designers because of all the scams people try to pull in the modern world.
Most designers today think Obama will bring forth positive leadership for a brighter future. The author implicates that designers are always making the future more complex and opening gateways for opportunity.

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LD'Anna
8/30/2010

In the 80’s if you needed something to be done, you had designers and their creative minds to do it. As the 80’s progressed, so did technology. Computers started to be somewhat big in the graphic design industry. In modern times, such as now, you would need to know what is going on in this world around you regarding what skills you need to know what task you’re completing. Instead of relying on a person to design something for you, you have major businesses to choose from. Everything has more of a broad perspective rather than getting something done with the skills and background you already have. So many doors have opened these past years for technological advanced students. Students at such a young age are learning how to use computers and how to design within them. In my opinion, I feel your mind needs to expand on creativity. Why use computers? How do they benefit us people in 2010? I feel everyone needs to stop relying on computers and have more of a “hands on” experience. You can learn so much more, and there is a great deal of option.

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A. Davis
8/30/2010

Before the late 80’s, businesses and clients relied heavily on the graphic design industry to point the client’s business in the right direction in terms of aesthetics that will appeal to the common man of that time. Now, in today’s modern society, many do-it-yourself programs are available that offer companies to design their own themes, allowing them to save money on other aspects of their business. Children are now taught at a younger age the basics of creating their own designs, even if they are not planning on going into a career of graphic design. Because of this DIY idealism, true beauty and creativity found in design is scarce to come by. It’s more about quantity than quality, and graphic designers are hurting to find new ways to appeal to the common man. Designers now have to rely on finding new uses for their skills, not in just aesthetics alone. They need to discover ways to persuade companies to believe they need the designer’s skills and knowledge in the graphic design field. Earlier designers had it easier than the younger designers of today, which allowed them to enjoy their job and worry less about innovative thinking.

New designers of today’s time need to understand that many projects can be done quicker and in a simpler manner by companies with mediocre programming skills due to the vast amount of technology there is. New designers need to be more aware of the events happening around them, not just socially but also politically and environmentally. The more knowledge one has the more appeal they are to big companies because they offer a broader perspective than those competing for the same client. They need not just creativity; they need skills that are up to date with the rapidly growing technology around them, as well as knowledge about said technology. New designers need to be quicker on their feet, and need to adapt to opportunities offered to them. The world is growing, along with everything on and within it, designers need to be able to keep up.

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Dylan Kelley
8/30/2010

During the 80’s companies would hire people to put a presentation together or a model of sort. Then there was a recession in the eighties and technology began to grow. Companies were able to produce there own presentations. Computer made everything easier for companies to advertise and such that the quality of there works was more quantity than anything else. So the graphic design industry had to develop new programs and ideas to keep them in the game. Computers are taking away creativity which is making graphic design less interesting to younger generations. Designers feel that Obama has a fresh appearance to people compared to bush who seamed lie a more old fashion laid back type. Designers feel that Obama’s young appearance could inspire people lie Kennedy did.

The new designers now days have to not fall behind with technology and the changing of time. In the eighties the creativity was lost to computers and in tough times like now companies can’t afford to pay a designer so instead of making an idea themselves they just don’t do it at all. Also some companies are saying we didn’t use a designer last time and it worked out so why use one this time. Now day’s programs are easy enough to do buy yourself. For example photos can be modified on a computer so you don’t have to pay a photographer twenty times as much to make it perfect. Companies have a designer develop something that is very time consuming and thought out and a company just uses part of it a designs the rest themselves so they don’t have to pay the designer for the whole idea. Design teacher must start training student for the future not for right now if the design industry wants to grow again. The design industry is evolving and people have to evolve with it or it will evaporate.

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R. Pinnock
8/30/2010

The roles of modern designers are to create things like art work or sketch out a business card for a client but in currently almost everything is being done through graphic design. Although many people are currently entering the field of graphic designs, not many of these people will become great designers because universities aren’t putting money into that field. If more money was put into design programs, I think there would be more job opportunities for someone in that field and their work would be better.
Since technology is advancing, new designers will have to be prepared to learn new more complicated stuff that will get them further along with their profession. Students that have already finished schooling may have to go back to learn a few new things if they aren’t anywhere close to retiring. New designers will have to show more of their own traits to get better artwork because that may be what people want (I already don’t like doing art as it is). The learning curve is also being taught in curriculum at a younger age so this may start being a requirement in the future in my opinion. New designers also will have to become more aware of their community and planet as a whole to create better work and to make a change where ever they go or live.
Today’s technology is threatening the creative mind of people I think because before technology you had to find innovating ways to create or do things. I still believe that graphic design can get better with proper funding for programs which will create harder courses and more job opportunities for people.

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C. Bell
8/30/2010

Modern designers have massive competition in the industrial world. Only the best of the best gets chosen to work in corporations or even hired to advertise. Creativity and imagination are the keys to success. Graphic designers also have the role to use technology to solve certain social issues. Any type of comfort must be given up in order to work as a team and achieve a common goal in graphic design. A good designer will not only visualize the future, but also try to make it a more positive and healthy environment.
In the new age, it is important to remember that not everything should, or can, be done on a computer. You should not rely on technology for everything. It is also important to do design hands-on projects to improve creativity skills. The power of design is being brought back and confidence should not be lost for anyone interested in the graphic design field.

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S. O'Hara
8/30/2010

Before the late 1980's, everyone was dependent upon designers. This demand covered all forms of design, from note pads to business cards to etc. Designers were relied on for pretty much all aspects of design needs. However, with the start of the 80's recession came a new wave of technology and independence. Clients could now use computer software on their own, to meet their own needs. This created a huge crisis in how to keep the design business afloat amongst the constantly increasing transfer to technology. Now practically anyone could be a so called "graphic designer". True product value started depleting. Many schools began opening their own graphic design programs to rake in money. Some schools stayed true to the original art of design such as the MFA graphic design program at MICA. Hands-on experience must be relevant as well as computer technologies. However, practiced designers had to follow the flow of technology as well. Programs had to be learned. Adaptation had to be made. The whole original way of design had to be altered. Design moved away from just print to bigger projects. Logo designs for brands became quite popular, along with other new forms of design use such as animation, architecture, and fashion design. The future is large and full of change and possibilities. It's all about how we choose to approach the situations that arise and how we choose to embrace them. With a positive outlook, design will continue to grow and establish a better way of life for the rest of the world and assist in creating change.

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M Kuefner
8/30/2010

If a client needed something made like business cards or note pads they went to their designers. The designers came up with an idea and they checked with their client to see if they liked the design, if it was approved the designer went on making that design. Clients depended on there designers for all the design needs because the clients had no clue on how to make what they needed. In the late ‘80s during a major recession clients depended less on their designers because they moved on to using computers. Secretaries could now make the newsletters for the company, which was putting designers out of business. Designers had to adapt to the new high tech which meant they had to learn a whole new design method. With this new era design quality became very poor and yet more expensive. In 2009 it seems to be happening all over again, beautiful graphic design is hard to come around. As time goes on some people are saying graphic design programs are just “cash cows” for schools.

A modern designer has to keep up with the changing of technology. They also have to constly learn new programs and software’s. Modern designers have to be very creative to be able to compete with their competition; designers also need to be in touch with the world around them so they can be influenced by what’s going on in the world at that time and what matters to the people.

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K attis
8/30/2010

This article is about how Designers had once done things that people today can do themselves, like making business cards, and writing newsletters. Than in the ‘80s the clients shifted to computers and learned how to do it themselves so the designers lost business. They had only two chooses ether to adapt to new needs or get another job.
The longer the recession was the harder it was to come by good design work.
After the recession more and more schools popped up for the designer community. Designers are going to have to be prepared for change, be more collaborative, interdisciplinary, less mysterious, and more transparent. More and more designers are going to be creating systems and showing their clients how to use them.

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A. Allen
8/30/2010

In the late 1980’s clients depended on their designers to do everything. They had to get their clients notepads, and business cards. The designers wanted everything perfect, and they ended up going on press because everything got printed. Then when the recession came along they had to do all there designs on the computers. They had to invent new ways to communicate because they were so used to drawing out there designs and now they have to learn t do it on a computer. A designer felt that the better the economy got the worse the design community became.


Graphic design is hard to find. There are so many students wanting to become designers, but not enough jobs. Not everything is computerized there are some things that need to be hand done. A lot of reading needs to be done to know what’s going on in the world; they seem less into it than the generations before. You have to know all the programs, and technology of what your designing. If a designer wants to be a leader they have to present there designs in a certain way , and present them as a positive thinker. Designers create things that come alive, and make people see it as a positive future.

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D,Sturchio
8/30/2010

The role of the designers have changed through that years very drasticly.The things the designers had where clients that demanded even craved there work.The designers of the 80's work was handmade and just photocopied.Graphic designers had to learn to use and adapt to the new technology in the changing world or the career was destroyed.The modern day designer is no different the need to adapt as well as create things that catch peoples eye.A designer cant be plain they have to be bold and stand out above the rest.A desingner make everything from cards to a entire billboard.The entire graphic design industry is huge and an amazing career but for those who arnt willing for change and creativeness this might not be for you. I warn you going into graphic design you must expand your horizons and look to the future as obama said we are in a world of change.

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E. Bermudez
8/30/2010

Now-a-days the roles that modern designers have are in many ways limited in economical means. In other words, success for graphic designers is not abundant as it should be. They are not being given the full 100% percent credit for the collaborations they participate in modern designs. For example as said in the article, you can download perhaps a piece of valuable art for $5 dollars, and the photographer not even be paid. In addition, I can simply look up beautiful art on a search engine and easily download it on to my computer with no charge. This doesn’t give the deserved credit to the designers of those photos. There is lack of consciousness for graduate students with a graphic design degree, from the fact that there’s many design programs untold.
Important things which I believe new designers need to be aware of in this new age, is that it’s fundamental for them to read in order to expand their imagination. Imagination is very important for designers because it’s what gives them the creativity that they need. Additionally association within designers and clients is also important. That will contribute to a more motivated and visualized communities for a better future. All in all designers will have success keeping aware of these recommendations.

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Brittani Smith
8/30/2010

When I first began to read the article I realized quickly that this is about art and designers, and the rapid affect and outcome of new technology. It’s explaining about how designers have changed over time not always in the positive ways. It’s hard to be a designer when you have so many new technologies coming out that you have to learn. It’s explaining how when all these big companies are only willing to hire an employee who can design one logo for the company to own and use. As I was reading I was thinking that wow this is only going to be about the bad outcomes of society and designers lives, but then half way through the article it began to take a turn for the better.
It tells about how we as designers and other people can turn this into a positive outcome. By learning all the new technologies and mastering each one you open more doors of opportunity for us in the world of business. The article also states about how the president has an opportunity to help change the world of design if he so pleases. I’ve learned that I myself as a designer have a chance to visualize the world through design, the way designers long ago did before technology came crashing into the world. All summed up the article is about the change technology has on designers.

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B. James
8/30/2010

Designers had to be aware of what type of assignments they had to conduct. Most times employers will tell a designer to make a product but wouldn’t get into detail about what the designer really had to do. So it was the designer’s job to figure out and decide, in his head, what he or she most do to complete the product and submit it. They must be able to adjust to change, if not the designer can easily be removed from his or her position on the job.
Designers must not constantly come with the same type of work previously before hand. They have to come into a work place with an open-minded approach and be creative at the same time. We must also know that there are far few design jobs out in the work field. Bring quality and value each time you are working on a design. Graphic designers can always make an impact on political, economical, or financial topics. They can inspire a certain group of people to vote of a candidate if a candidate always come with beautiful handouts and prints to his or her speeches.

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j funk
8/30/2010

The writer feels that graphic design was much simpler before computers and the work had a much thicker quality. He does not see that quality today however. He thinks that designers seem to be going for “good enough” material and not striving for the next level of work. He feels that inspiration is what’s needed in today’s modern designer.
Designers need to incorporate hope within their work.

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E.Willis
8/30/2010

Bringing Hope Back to Design

When reading this article I thought of what it was trying to say to me. I sat there for a few minutes and it came to me. This article is about hope and all designers having it as key characteristic. You’re probably thinking why designers need hope? Designers need hope for many reasons especially since the design business has been going downhill since the 80’s. You see the deterioration of the design business started in the 80’s.
You see in the 80’s technology had been introduced to design. Technology changed the design business and allowed people with no design skills at all to design. The people without design skills produced bad work and made it hard for other designers to compete. The computer age also allowed anybody to give out design hints and tip and sometimes those hints and tips were bad advice. This article basically bashes technology and says that it ruined designing society. At the end of the article it redeems itself and says how technology allows more skills to come together and makes designing a more participating experience for other designers. This article also includes political overtones that I find unnecessary.

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R.Deland
8/30/2010

Before the computer all design was done by the graphic designer on his drawing board but after the advent of the web and the computer they had to either adapt or become extinct. Along with this new invention came a stream of new designers who produced work for clients at substandard quality and higher prices. The older more experienced designers saw this as an insult to their field as secretaries and stay at home moms started trying to duplicate on a computer what they did better on a drawing board. Now a days the modern designer can’t do everything, he must be specialized and know all the technologies that revolve around what he is designing. A modern designer must also be willing to share everything, from new ideas to better techniques and work practices. Instead of being called upon to draw up a newsletter they’re being asked to design an entire brand.
An up-in-coming designer in this modern world must be both charismatic and inventive. He needs to be able in interpret and transform others ideas and techniques and make them his or her own; he must then be able to market his own work successfully to his or her client, or otherwise he wont be very successful. A new designer must be able to see in 4-D and not just the old 2 or 3-D. They must be conscious of world issues and how they could help and change them for the good, as that is one of their primary jobs. Above all, through art and their own ingenuity they must be able to show people the brighter happier side of things rather than the depressing side that seems to have engulfed our world today.

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T. Hines
8/30/2010

Before the late 1980’s, The “Graphic Designer” career was nothing more than a position in which the designer simply tended to the needs of clients and secretaries. But with the invention of the modern computer came a lesser need for the graphic designers of the world. The secretaries could now create their own personalized documents as well as notepads and business cards without the help of an experienced designer. The modern day designer would have to adapt to their newly changing work situation or be forced to look for another profession. This meant becoming familiar with the latest computer design software. During the 1990’s, the newly created graphics being brought up by the designers of that time were simply lacking in the way of artistic creativeness.
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Nowadays, the modern designer must know the ins and outs of the latest computer software, as well as find out a way to incorporate the happenings of today’s modern society into their artwork. The common roles of the modern day graphic designer would be involving expanding their knowledge of today’s hot topics and finding a way to make sure that what they have created will have a positive effect on what they are creating said design for. For the modern designer, the world of technology has only just begun to open up the window of opportunity and if graphic designers could keep a creative and open mind, then they will be able to create just about anything that they can imagine.

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K. Kelting
8/30/2010

Designers were depended on back in the 80’s, however their usefulness was changing quickly. Graphic Design was growing almost at the same time as technology and as for the current graphic designers that meant learning. This caused designers to have to adapt or die; lessening the quality of the work produced by the designers, few stuck with there passion and produced the quality they were capable of. DK Holland supports that Graphic designers, architects, and artist depend on the economy to make a living with their chosen career. New designers need to be aware of the actual need for “direction” and “inspirational thinking” states the section Quack Like A Duck. Also in the real world graphic design is almost eliminated because of the technology everyone is capable of accessing. But the need for new designers to bring the need of designers back in this time and day are crucial. DK Holland also stated “Encouraging people to visualize a positive future in a complex, often contradictory and scary world. Now that is a role worthy of the designer” and I couldn’t of said it better myself.

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Drew Hoppas
8/30/2010

In my opinion this article is about how graphic design needs direction. The article gave me an idea about how graphic design came to be and taught me more about some of the functions. Their was not a lot of graphic design jobs out there, but when people love art then they can make a masterpiece. Back in the day designers where replaced by household secretaries. Many designers stopped caring about the graphics they made. A lot of people are joining the graphic design field but its hard to find good work.
Graphic design was not a serious subject when it first came out. That all changed in the 80’s when designers where needed for everything. Even though they didn’t have high tech programs they made newspaper articles look good. Designers make wonderful creations and help people think about stuff in life.

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K. Council
8/30/2010

During the 80’s, it seemed that a lot of people depended on designers. Technology was getting more advanced and people had to adapt to all the changes. Designers spent time learning all of the new material when that time could’ve been spent exploring greater dimensions of design. All designers have to be prepared for some type of change. A big change like when computers first came out, was a huge thing graphic designers had to deal with. They had to start learning all of the new technologies that were advancing everyday faster than other designers to see who would stand out from all the rest. .

For designers who are looking into the future, who think that they are going to make a drastic change to our society, need to present themselves as inspirational thinkers to their clients and role models to their students. Kids are being taught how to use some computer programs in elementary school that I didn’t even know how to use up until High School. Technology is advancing more and more everyday. Designers are going to be able to make their ideas that they made on the computer come to life. Soon, designers are going to be solving real life problems, working together as a team to help one another and fix things happening in the real world and also to invent new things.

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C. Fret
8/30/2010

The role of a designer was pretty big. Clients depended on them for just about everything, up until the 80’s. Clients now had the technology to do mediocre “just good enough” work. Designers now have to learn the new technology and more. Now they have to work harder to surpass the new technology, and make their work necessary. Designers are in for a big change. Learning, new technologies, new systems to follow, is now completely inescapable. A lot of designers are not literate. They don’t expand their minds. They don’t expand their imagination. For designers to change the look of Design, you have to be inspirational, especially to that of students.
For young designers, be creative, and love your job. Want to do it and enjoy designing. There is nothing better then creating something never before created. And that feeling is becoming slimmer and slimmer. The world has a never ending supply of knowledge. Designers need to take grasp of that, and hold on. The world for modern designers is changing daily. All that’s left is to adapt, and have an infinite imagination. That is the key to design.

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R.Carlson
8/30/2010

The dramatic change in the Graphic Design began in the late 80's. During this period of time there was a recession which oddly enough some believe to think that this is when the graphic design industry flourished and drastically changed. But before this big change all clients would depend on their graphic designers and didn’t bother to see how it was done. The designers would create a hand made presentation and would follow it up with a photocopy by the mechanical to send to the client which he would then decide to sign off on it or not. The clients would also use the designers for much more than just a simple design, they would also ask the designer for note pads and business cards for a new employee. At the time the aim of these designers was to shoot for perfection and so they did and they loved their work. Once the 80’s recession came it gave new meaning to graphic design and hope to the clients. Computers started to become the norm and it was embraced. Soon the designers would start to die off, seeing how now that the client’s secretaries could now create them a newsletter from a desktop program the designers had the choice to continue dieing or to adapt. The adaptation did not come easily the designers would have to learn new programs and software no longer working with their hands but with these programs. After the adaptation designers were back on their game creating new and innovative designs, they would break the boxy 2-D world of the computer.

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S. Bennett
8/30/2010

Graphic Design before the 1980's was very mechanical & complex compared to the graphic designs we conduct today. According to the text, clients depended on their "designers" for design needs. Instead of technology that we use in this new age, the designers presented all of their designs professionally & handmade using "Drawing Boards." Now in this new technological age, graphic design is at an all-time high due to the 1,000s of graphic design programs available. Virtually anyone can be a Graphic Designer by making creative pieces of work & art on different programs that weren’t available in the past.

There are various things that designers need to be aware of in this new age. Designers now need to be prepared for change due to the fast paced movement of technology & creativity in people. Due to many different computer programs that are designing-based, (Microsoft Office, Adobe) there is a less demand for graphic designers. Basically anyone that knows how to operate a computer are able to make their own materials that were depended on graphic designers previously. Now, graphic designers have to become more creative on their work & focus on how to establish a even more creative and wondrous future.

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D Jones
8/30/2010

I’m not really a big fan of graphic design but back then in the 80’s designers were depended on because only they knew how it worked. Then they started using high technology and stopped depending on the designers. It was either they adapted or died. In 1962, with the USSR already in orbit, President Kennedy framed the challenge to us as a call to our imagination. Designer Stefan Sagmeister said “I observed this trend rather graphically throughout the first Internet boom during the mid to late ’90s, when everybody was producing crap. The art of designing were losing there designers and being forced away by computers or machines.


The art of design is very unique. As a designer you must always be ready to accept change. Graphic designers use to think they can create anything but that was before computers came. When computers came, they just took over mostly everything man has to offer to others, you can do absolutely anything on a computer. Obama may be able to bring back hope for some designers.

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E. Larson
8/30/2010

Graphic design has come a long way since its start. Now businesses and individuals do not necessarily need a graphic designer to create beautiful logos and artwork for them as they did back before the 1980’s, they merely need design software on their computers and they can do it themselves. The 80’s recession really opened the door for graphic designing careers. 30 years ago anyone could learn how to use the software and almost instantaneously have a job, now the interest in the field has become so high that college graduates are having a difficult time finding a job.

Increasing technology has greatly affected the world of graphic design for better and worse. Many programs have become very user friendly which aid in creating nicer pieces of artwork faster. However on the negative side of things, the increased technology has made printing and creating designs much cheaper, therefore lowering the wages of many designers. Even with as far as the graphic design career field has come, many people hope and believe that it still has a far way to go before reaching its peak.

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Dale D
8/30/2010

The graphic design profession has developed allot since the late 80s. Designers had to do their work by hand, and their work had to be perfect. Soon the designers were rapidly loosing their clients because they were buying computers and for filing their needs for their self’s. The designers had no choice other than adapt to using computers and learning all the programs in order to keep their jobs. But even as they adapt to the new technology their work is not needed. The graphic design profession is slowly fading away.
Every day children and adults are learning how to use the new technology and designers are giving up their jobs to go explore other professions. People all over the world are loosing jobs due to the development of technology. The government are starting to realize this. President Obama has an opportunity to bring back hope to the Design profession.

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J. Khan
8/30/2010

Graphic design changed around the 80’s and made the profession different. His all happened during a great recession. Clients used to depend on their designers for all their design needs. Clients would go to the designer for everything. After the recession of the 80’s it changed the graphic design world for the worse. A new program on the computer allowed made it harder for the designers to adapt to the change. Designers started to put out work that looked like garbage.

Thousands of people have entered the design work force after the recession. Frank Baseman of Baseman design is a designer and educator. He has helped to organize collage level classes that include students, teachers and practitioners. Graphic design can be expensive for schools. The U.S has about 50 industrial design and a 100 architecture design programs. Designers always have to be ready for change. Before computers graphic designers could design anything but, with the computers it became harder for them to produce work of such quality. Kennedy inspired many graphic designers by his positive and confident vision. President Bush didn’t really encourage the thought at all he just sort of brought fear to them. President Obama has an opportunity to change all this for the young student just starting out in the field today. Tom Dolle says “Designers will play an increasingly important role in shaping society”. Designers make thing to life.

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C. Noftz
8/30/2010

To me this article is mostly about how graphic design needs direction.This really gave and incite to something that I really hard no background too. A lot of graphic design has to do with inspiration and direction. According to this article there was a huge difference in the graphics field from when Kennedy was president to G.W. Bush. There main difference was that Kennedy had passion to keep fear out of peoples minds and to keep a positive attitude. There are not very many graphic design jobs out in the world, when someone is inspired to do something they love or have a passion for they produce a masterpiece.
Also, you really have to think about it from a client’s point of view. Why would anyone pay for someone to photograph their wedding if their friend an do it for free? Why would someone pay a designer to make the new company logo when they could just download one off of the internet for cheap or have someone else do it for them for much less? People don’t seem to be able to tell the difference between what’s good and what’s just average or possibly not good at all. Now, new designers are a step ahead and everyone else is playing catch-up. But in order to solve the problems at hand, the community will have to band together in order to evolve and stay successful. Designers make people imagine a brighter and more positive future. That, to me, is what a designer should do.

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M. Toaspern
8/30/2010

During the late ‘80s, clients used to depend on the designers for all the design needs they had, designers loved they’re job, every time clients needed something they knew they could solve the problem by designing what they were asking for.
But when the ‘80s recession rolled, technology grew, the designers were no longer successful, before computers, designers were taught that they could design anything, but with all the advanced technology people didn’t need the designers help and they did the work themselves, all the designers had no option other than adapt or try to survive. This high tech meant for designers that they were to find a new way to work and communicate.
Then the designers accord appear, that all type of different designers worked together to create a better and positive environment although with all this came the fact that all the things that were designed not only had to be sustainable but it had to have beauty.
Now, technology keeps growing and advancing, but that only means that we are going to keep adapting and creating new ideas to solve problems and shape our society.

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v.nelson
8/30/2010

As I see it, the graphic design career has always thought of new ways to design and create, so that clients don’t dump them. It seems like it be advancing and striving to get to the next level. Some are have less ands less of an influences in the media today. Some designers are creating great designs for big companies and are getting a small amount. Designers aren’t getting a much customer now because of the computer and some software. Children are learning how to design at a very young age; soon the design industry might disappear because some people have the same amount of knowledge they do. people are catching up to designers.

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M. Jordan
8/30/2010

So Far this article explains how graphic design artists prospered before the 80 ‘s recession. It also explains how graphic design artist’s worked before an advance in technology. The designers began to suffer because of the great debt, and they were losing clients. Not only that, they also had to adapt to computers, and the new way to design. A lot of designers complain about this, because now you have to specialize in graphic designing, and learn how to use all this technology now. The question that emerges I suppose is “What happened to original graphic design?”.

This article also states the bright side of the change in graphic design. It tells how there are many inspirations on the internet for everybody, and how other people learning these programs it can help inspire more creativity, and more designers. Some things a designer should be aware of now is a collection of things. For example, some designers should be aware that creativity is important. Originality is just as important as creativity, and thus by being this way you may have a wider variety of people, or clients interested in you. You must also know how to use the old tools, because there may not always be a computer with a program handy. When that time comes, you should be prepared.

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R. Moczydlowski
8/30/2010

Before the 80’s, graphic designers were used for all sorts of design needs, such as business cards or notepads. That was before computers could create newsletters and other papers that were just as good. Then during the 80’s, household computers and computer software changed how clients could make professional looking papers for their businesses like newsletters.
Designers had to learn how to use this new technology to stay in the graphic design business. The author of this article believes that design was much simpler before computers and software were used in the design field. During the Internet boom of the 90’s, many young people were getting into the graphic design field, but many companies were not producing good work and charging too much for their work. The only companies that stayed open were companies that produced good work.
Today the graphic design field is limited in jobs, but many people believe more jobs will be created in the future.

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Edwin Quiles
8/30/2010

Back in the day graphic designers didnt use technology as we know it today. Everything was small scale such as promoting new businesses. Today, graphic designers have to be able to operate and understand technology to be a great graphic designer. Also the topics are crucial and world wide such as global warming and natural resources. Almost anyone can learn how to open up a word document and create their own design promoting anything. This is where new upcoming graphic designers have to be smart and learn everything involved with the latest technology in order to be a great designer and catch peoples eye. As it said in the article "beauty catches everyones eye" its a natural human instinct.
Since the jobs in graphic desgn are limited; upcoming designers need to be on top of their game with all the technology and problems in the world going on today. Its all up to the future generation in design.

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M. Perez
8/30/2010

Before the 80’s when people wanted to have a design made to be published or sent to be made to be sold they went to their local designer. When technology started to advance and come out with things to help the everyday people with stuff like the computer. With the computer people found that they could make their own designs faster to be ready for the demand. With this new enemy designers were faced with a choice either adapt or risk losing their jobs. Some decided to face their enemy and were confronted with a new enemy. They had to learn how to use the computer and become accustom to their new 2-D world that they were limited to. As they began to learn how to use their computers they became better at it and were now starting to be recognized again as the superior of designing.
But still now a day’s good designs are still hard to find within the minds. Schools now hold graphic design class but think of them as a huge waste of money. Then the students that apply for the class don’t understand the classes’ purpose. What the school doesn’t understand is that there are thousands of jobs for designers that graduate. As the real students that actually want to design things for a living get hands on opportunities at MICA. At MICA they give you jobs that you would get out in the world. They encourage reading the news paper so they almost always know what is going on in the country. And with the technology designers need to be prepared for the day that computers are replaced with something more advanced and adapt. The graduates of this year and years to come will be our future as mankind designing our cars, houses, office buildings, and maybe even what we wear. The future is with them and what they learn as they go along in life.
Now the designer’s accord wants to start creating and designing new and efficient objects for the everyday man and women. They want to make the world more efficient to help the planet and global warming. They want to do this while trying to make these creations beautiful at the same time.
For designer’s work to move in certain directions they must present themselves as inspirational thinkers. Now on the internet you cannot always see what is good and what isn’t. Most people see what they think is ‘good’ online and take it when it’s not. With the technology now possibly becoming a part of mankind’s everyday life children are being shown how to use computers as a part of their lessons.
The designers of the future will play a keen roll to shaping the future of our nation, the countries around us and inspire our children and their children. They will help solve problems in the world and help overcome things that at this time we may not be capable of. Once the hump of fear of technology is past then the door to inspiration and creation!

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J Morales
8/30/2010

During the 80’s companies would hire people to put a presentation together or a model of sort. Then there was a recession in the 80's and technology began to grow. Companies were able to make there own presentations. Computer made everything easier. The graphic design industry had to develop new programs and ideas to keep them going. Computers are taking away creativity which is making graphic design less interesting to younger people. Designers feel that Obama has a fresh appearance to people. Designers feel that Obama’s young appearance could inspire people lie Kennedy did.

The new designers now days can not fall behind with technology and the changing of time. In the 80's the creativity was lost to computers and in tough times like now companies can’t afford to pay a designer so instead of making an idea themselves they just don’t do it at all. Now day’s programs are easy enough to do buy yourself. Design teacher must start training student for the future.

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Jacob Burke
8/30/2010

The World of Design was rapidly changing during the 80’s, but before that time, clients depended on designers to assist them with needs such as supply of notepads. Everything such as business cards that were printed out for private and local business was made by the designers. The Designers did not go without charge, the designers billed people for their much needed services. Then, as the 1980’s began the need for design rapidly changed for the worst. For designers could barely get a client , almost every client that had ties with their designers no longer needed designers , for as soon as new high technology stormed into the era designers were of no use and client did the work themselves for no cost . Designers had to change up or they would certainly be distinguished from the community. Now designers were forced to learn this new way of accomplishing jobs done before by boards now done on computer. In this time designers would have been able to accumulate a better use of their time by doing things such as , going farther into the world of design to get even more knowledge of design . This would better help them to attract a bigger following of clients.

While reading this article, I have found that the technology world has changed so much from the late 1900’s till now. I would tell new designers to be on the inside of new technology such as this that led 1980’s designers to lose clients and figure out a way to make it better. If this isn’t done then designers will be gone and the world will continue to create “crappy” work such as some of the work that is done today. Designers are in jeopardy of losing their career to the worlds new, Microsoft programs that allow you to make it easy but, not perfect as you thought but as your mind leads you to believe. Instead of achieving what we aspired for, we settle for, “it’s good enough”. Designers have the possibility to give the world that WOW factor instead of , that’s good. New designers take advantage of the technological supplies put in front of you and utilize it to the best of your abilities to create unimaginable things to attract clients. That’s if u want to stay alive in this world as a designer.

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Uzziel Gould
8/30/2010

To me this Article is saying that graphic design is kind of like freshmen at the first couple days of schools confused and not knowing what to do. At first in the 80’s most of the designs were made by people themselves mostly because there was a recession at the time letting them do “just mediocre work”. Before this time things were done the old fashion way were they actually and to draw something up and send it to the printers. Everything was done by the designer including cards and even notepads.
Now in this time of age some of the same things are still going on, people still making their own mediocre designs when they can have wondrous works of art. The way I see it is that people can’t tell the difference between mediocre and amazing while some people will choose some painting that looks like someone threw up on others will get a masterpiece with a deeper meaning. I guess that just shows how dumb some people are. From reading this article it seems that designers need to be a step ahead to make sure they want to get a big pay check.

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Z Rubin
8/30/2010

Bringing Hope back to Design

In the late 80's,graphic designers were mostly relied on clients and secretaries. As time went by, new technology was added(or created), the designers had to get familer with the different technology. I someone needed a note pads or a buisness card for a new employee, they go strait to the designer. Design studios started to not care about what was created. Graphic design was harder for people to join the buisness. Before, certain people who worked just looked for students to be in graphic design, students didnt know how to read well, or didnt know any of the functions of designing. Also they wanted to recreat the design field. Today, designing buisnesses are trying to hire more and more peolpe to work.

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T. Buezo
8/30/2010

Prd. 2nd
Some of the important things that new designers should be aware of these days are what is going on in the world around them, maybe look into the news paper or watch the news and always be informed. Another thing they should know is that good designing is about communicating ideas and being insperational. They should also strive for perfection and for work that is good not just whatever first comes to mind.
The role of moder designers is to create beautiful things and be proud of your work. Modern designers should also present themselves as insperirational thinkers. Also they shouldnt look at a client as just another client but to give them there best and help them as much as possible. Modern designers should also try and keep Graphic Design alive and try to think "outside the box".

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J. Robinson
8/30/2010

Before the 80’s, graphic designers were used for all sorts of design needs, such as business cards or notepads. But later on around the 80’s graphic design changed and made the profession different. Most designers could barely get a client, almost every client that had ties with their designers no longer needed them, for as soon as new high technology stormed into the era designers were of no use and the client did the work themselves for no cost. Computers made everything easier. The graphic design industry had to develop new programs and ideas to keep them going. Computers are taking away creativity which is making graphic design less interesting to younger people. But designers feel that Obama has a fresh appearance to the people. They feel that Obama’s young appearance could inspire people like Kennedy did.

Designers nowadays can't fall behind with the latest technology updates if they wish to keep there work up to par. In the 80's the creativity was lost to computers and in tough times like now companies can’t afford to pay a designer so instead of making an idea themselves they just don’t do it at all. Now day’s programs are easy enough to do buy yourself. Design teachers must start training student for the future.

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N. Guthrie
8/30/2010

While reading the article you realize one thing that graphic designers have to be much more the computer savvy and business literate. There is more complex craft then most people think. In the ever changing industry graphic designers have to be quick and innovative. The graphic designer today should try to get ahead of the trends and ahead of there usual roles.

For the thousands of designers that are entering this field, they need to be ready for the challenges they face. They are asked to go beyond there traditional grasp. “This will also force us to work in teams and cooperatives to bring multiple skills to the table”. Graphic designers may have to face the irrelevance that affected them during the 80’s recession or need for designers will grow and they need to be prepared for them both.

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J.Pinedo
8/30/2010

Overtime Technology is ofcourse anvancing and many older jobs and equipment wont be necessary anymore as equipment or ideas get an upgrade. Back in the early 80's ofcourse they had what was called a designer. Now in this generation its not needed since we have what are called computers and many do it yourself programs which we can have at home. The Graphic Design field has expanded and now is more of a broad topic of a sort and there may be many things to study or learn about in this field but most of the careers or jobs behind it will be usually temporary as our technology advances every day.
This is the type of thing where you have to really enjoy it in order to do it. Any type of art or design in general is like that and could either be something to look forward to every day as your career or it can be a drag. It takes alot of work and skill to work in this field. The need for new designs such as Logos, Billboards, Art, Symbols etc. any simple thing such as that will be there but you can never get too comfortable with the thought in your mind how things can change soon or in the next generation. We as Students are the future for the World we live in and our education depends on it. Whether its working with Politics and Government or even Advancing and expanding the education and Technology for Graphic Design.. Every Career or field has its importance. You experience Graphic Design everyday whether you read a magazine or look at a picture.

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A. Bailey
8/30/2010

The role of the modern designer has changed a lot, since the ‘80s. In the ‘80s businesses depended on designers for everything and anything having to do with design. As technology advanced, the need for designers decreased. The average secretary could do a good enough job at designing their internal newsletters using a simple computer program. Now the modern designer creates designs limited by “the boxy 2-D world of the computer.” Modern designers are often hindered by the lack of jobs in the design community. Modern designers are also expected to be prepared for change as the world develops more technology.

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Ingrid Nelson
8/30/2010

Since the 80's the world of graphic design has changed. The role of a graphic designer has been reinvented: with the improvement of technology, a different kind of medium or of communication has been used; it has passed from “on the board” to “on the computer”. The clients have taken their independance from the designers; they could do those simple tasks on their own. The designers had then to adhere to the change or been pushed away!Nowadays, as a response to those changes, a lack of direction could have been registered. So the current designers have more challenges upon them and must be responsible to changes.

As said in the first paragraph, the modern designers have to face more difficulties than the pionners. They have to share with their colloquium and stop being isolated so that innovation can be quick and effective. In addition, they must link their work to what’s happening to the world now: they must read to enlarge and be informed to enlarge their perspective in order to discover what has not been discovered yet… They must also lead the design to a certain direction in order to give an appropriate meaning to the word design.

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D.Perez
8/31/2010

Graphic design have had many changes since the late ‘80s, the way graphic designer used to do work back in those days was very different. Even though they were going through a recession, people depend on the graphic designer in order to do their design work, because people didn’t know how to work on stuff like designing. Work was done hand-made by the designers; they worked on the drawing board for hours trying to do what their clients wanted, and achieving perfection on their work. On these days graphic design was a good job, because people needed designer for all their work. But later on this market of design started to lose all its clients because technology was taking their position.
As technology started to grow people started to make their own work, then the clients started to replace designer for a desktop. Designer found the good side of these innovation, and they started to learn and create better stuff on the computer that they used to in there board. And ever since these is designer’s main utensil. In which they still express themselves and put on an artwork the concepts of their mind.

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K. Mitchell
8/31/2010

Since the 80's the modern designer has been changed drastically. In the 80's the graphic designer was literally responsible for everything. As software for computers got more high tech and easier to use, the need for a designer decreased. Designers got replaced by more less skilled workers such as secretary's and even their own clients. This technology shift led to a huge downfall for designers. This downfall also made them have to learn programs better as well as, adapting to the changing times.

Nowadays the role of a graphic designer is very different from the 80's. There's a massive intrusion of creativity. The idea of a 'brighter future' emerged just like with Kennedy in the 60's. Graphic designers are more original but at the same time, they are exceptionable creative. There role has changed but, there talents will always be needed in the industry.

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